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Recent News

So, your annual fund is sitting still, not growing at the pace you’d like? Here’s how one fraternity used the power of a wish list to raise more than $60,000 in just a few months.

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You know you should be sending out appeal letters to your alumni on a regular basis – but are you actually distributing effective, engaging letters that inspire your alumni to respond? Take a look at this client’s appeal letter, which brought in a hefty $9k in one go, and let’s see what made it work.

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Do you struggle with a static database, a shrinking budget or giving purpose to your organization? If so, you’re not alone. Those are three common challenges that nonprofits constantly face. But, with the right tools, these hurdles will quickly become issues of the past.

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In most towns, firefighters are the first ones to the scene. Responding to a variety of fire and rescue calls, these men and women serve and save community members every day. But without donations from residents, local nonprofit fire departments wouldn’t exist.

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Have your recent fundraising efforts failed? It can be frustrating to not reach your ambitious fundraising goals and it’s even more so when there’s no clear answer as to why your campaign was unsuccessful.

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Affinity Connection, a Pennsylvania-based direct marketing firm serving over 200 clients nationwide, recently added three new professionals to its team.

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As alums of the fraternal system, we believe Greek Life organizations are a place for students to form positive, long-lasting friendships and to be a part of a supportive community while in college. However, attention on creating this positive community environment has more and more placed second to attention paid to a widespread hazing problem.

Fraternities across the United States continue to be shut down due to misconduct, but as alums, we believe the following piece shows how there is bountiful hope for the Greek system to improve, especially with new students constantly cycling in to form new culture, highlighting the importance of involving everyone, from students to trustees, in the movement back to a more positive Greek experience.

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In 2014, the North-American Interfraternity Conference and National Panhellenic Conference partnered with Gallup to conduct research on the wellbeing of fraternity and sorority members. These Greek society governing bodies wanted to really know if their members were actually better off after college graduation because of their Greek experiences.

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About Us


Affinity Connection provides strategic, data-driven fundraising, branding and marketing programs that grow donors for nonprofit and membership-based organizations and inbound leads and revenue for for-profit organizations and businesses.  Integrated platforms for data, direct marketing and financial transactions streamline the donor and customer experiences, making every interaction personal and meaningful.

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